Packaging News

Texen Revamps Dior’s Hydra Life

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By: TOM BRANNA

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Dior wanted to attract a younger clientele to its Hydra Life skin care line with a new packaging design. As part of the renovation, the brand entrusted Texen to design a new cap. The result is a pure white lid with a soft-touch feel that evokes the fresh, smooth texture of the product itself, said the company. In line with the brand’s demands, Texen conceived a matte white oblong cap with a soft-touch finish. Made of mass-dyed ABS and lacquered with a satin varnish, its relief logo is engra...

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